Tugo Bike Share, along with Ben’s Bells, launched the “Be Kind” bike program in August for a 6 week period. The #KindStreets campaign launched 2 uniquely wrapped bikes, designed by Ben’s Bells, in an effort to drive ridership with Tugo, while giving back to the community; Tugo committed a $1 donation for every mile ridden on the “Be Kind” bikes. The unique bikes were featured at various Tugo Stations around the Tucson metro and logged a total 170 miles. Tugo Bike Share, along with Operator Shift Transit, matched each mile logged with a donation totaling over $300 dollars for Ben’s Bells. Ben’s Bells and Tugo were excited to launch the first unicorn bike program for Tucson and are very pleased with the success.
Ben’s Bells is an organization with a goal to teach individuals and communities about the positive impacts of intentional kindness and to inspire people to practice kindness as a way of life.
Tugo Bike Share is made possible through a partnership with the City of Tucson who secured federal grant funding for the bikes and stations. Sponsorship from several partners since the program’s inception, has contributed to the success of Year 1; Thank you to Tucson Electric Power, Tucson Medical Center, Tohono O’odham Nation, Visit Tucson, El Rio, Health on Broadway, Rio Nuevo, Banner Health, Gadsden, Caterpillar and Tucson Roadrunners.
-Keep riding, Tucson!