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Offering Riders More Flexibility and Simpler Pricing


On Monday, March 7, the City of Tucson Department of Transportation and Mobility (DTM), in partnership with Shift Transit, the longstanding Tugo Bike Share operating company, will introduce a new pricing model that makes it even easier to hop on a bike. To simplify access to bike share, Tugo will offer a Pay-As-You-Go pricing model for casual riders: $1 to unlock + $0.25 per minute of ride time. With this pricing model, bikes only need to be returned to a station once a trip is complete, giving riders more flexibility to move around the city.




“We’re excited to bring this pricing model to our current and new riders,” said Donovan Durband, Park Tucson Administrator. “The Pay-As-You-Go model is more straightforward and we expect it to make Tugo more inviting and accessible for Tucson residents and visitors alike.”


Since 2017, Tugo Bike Share has offered casual riders a variety of pass types, including a $4 Single Trip, $8 Daily Pass and $15 Explorer Pass. The Annual Pass will remain available for $80 per year, which amounts to less than $0.22 a day for 24/7 access to bikes.  The Monthly Pass will continue, for $18 per month. The Tugo-For-All Annual Pass, which represents 25% of total utilization, will still be available to qualified individuals for just $5 per year. Bike-sharing gives people more options to get to where they need to go, allows people to stay active, and creates a more sustainable way to move around the city.


“Our partnership with the City of Tucson shows just how much we can accomplish to make micromobility accessible for many,” said Heili Toome, Chief Marketing Officer at Shift Transit. “We believe the new pricing model will help bike share to be an easier and more competitive active transportation option for our valued riders.”


Tugo Bike Share is a healthier, greener and more affordable means of transportation, offering greater access through greater mobility options with 330 bikes across 41 stations in Tucson. The program has seen more than 80,000 trips, sold more than 11,000 passes, which translates to over 60,000 miles biked and accounts for approximately 38,000 pounds of CO2 emissions saved.


To get started, visit a station or download the PBSC app for quick, contactless access. Thank you to Tugo’s leading sponsor, Tucson Electric Power, which has supported the bike share program since its inception.


Read the official press release here.


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